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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
by Seth Godin

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Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz (Author), Guy Kawasaki (Afterword)

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The Long Tail : Why the Future of Business is Selling Less of More
by Chris Anderson

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by Jay Conrad Levinson

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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by John Jantsch

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Marketing With Email : A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales by Using the Internet's Most Powerful Tool
by Shannon Kinnard

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The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
by Hans Peter Brondmo

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin

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Advanced Email Marketing
By Jim Sterne

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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
by Herschell Gordon Lewis

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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
by Jim Sterne, Anthony Priore

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Permission Based E-mail Marketing
by Kim MacPherson

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Total E-Mail Marketing
by Dave Chaffey

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